Founders Alok and Merel met each other at a drum concert on Cala Benirràs and fell in love at first sight. During a family adventure trip with their kids in Morocco, they bought fabrics and sewed their first colourful bags that they sold at the Las Dalias hippie market in Ibiza. Today, their collections are shown in Paris fashion shows and in publications like Vogue. The family business, which now also includes the children, has shops in Ibiza and on the mainland.
