How do you take the idea of a glamorous grand hotel into the third millennium? In the newly reopened Royal Monceau, the European flagship of the Raffles Group, Philippe Starck gives an unconventional answer. All the rooms glimmer, shimmer, and sparkle. A sophisticated art concept lends depth to the glamour; it comprises a collection of 320 photographs, a bookstore featuring books about art, architecture, and design, a gallery, and, last but not least, an “art concierge” who has the best connections to the art scene.