Designed by architect Adam Tihany, Hotel Aleph is located just a stone’s throw away from the famous Via Veneto and playfully interprets the designer’s concept of heaven and hell. Defying expectations, heaven is found in the basement—in the spa, housed in the vaults of the old bank. Hell is located upstairs, where bright red dominates all the public areas, and even the meals served in Maremoto, the hotel restaurant, are red.